In one popular reply, Redditor mzbear speculated that Tumblr's inability to effectively filter child porn imagery might have prompted the policy change. On December 3rd, 2018, Redditor qselec submitted a post to /r/OutOfTheLoop subreddit asking to explain the Tumblr's decision to remove adult content. "Unmarked sensitive content" and "Uploading Sexually Explicit Video" sections of the official community guidelines were replaced with "Adult Content" section. On December 17th, 2018, Tumblr Staff issued a blog post confirming that the previously announced changes took effect. On the same day, Tumblr Staff blog published a statement about the new guidelines by Tumblr CEO Jeff D’Onofrio titled "A better, more positive Tumblr." Meanwhile, NSFW artist posted a screenshot of a Verizon stock chart, showing a sharp decline in value after the adult content ban announcement (shown below). On December 3rd, 2018, Tumblr updated its "Adult Content" guidelines page, announcing that sexually explicit content and most nudity (with some exceptions) would be permanently banned from the platform starting December 17th. Previously, on November 15th, 2018, posted a tweet encouraging users to report inappropriate content and stating that removing it was a priority for the website. This was the angle adopted by several publications when reporting on the deletion. While no official word was given as to what happened, a tweet by speculated that the deletion was caused by the uncensored adult content on Tumblr. Tumblr stated it was working to resolve an issue with the app. On November 16th, 2018, several Tumblr users reported that the Tumblr mobile app was no longer available for iOS on the App Store.
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